Media Agency Review Services

Maximizing your brand’s media investment.

Media is often the largest investment in a company’s marketing budget.

Understanding media agency capability in data-driven detail matters yet…

…the quality and integrity of the marketer-media agency relationship matters more.

Media Industry Consulting Services

Media Agency Search Process

Current Media Agency Performance Review

Media Agency Comp Review

Media Plan with Media Investment Evaluation

MEDIA AGENCY SEARCH PROCESS

UPDATE COMPANY ROSTER

DEFINE COMPANY MEDIA NEEDS AND PRIORITIES

ENGAGE & TEST DRIVE MOST QUALIFIED MEDIA AGENCY PARTNERS

IDENTIFY MEDIA AGENCY EVALUATION CRITERIA

EVALUATE SHARED VALUES WITH MARKETING TEAM & COMPANY ORG CULTURE

ACHIEVE DESIRED FINANCIAL RESULTS